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About me
Creative Director & AI

I'm a freelance creative director with a soft spot for AI. I write scripts for commercials and (digital) content that lands. Usually with comedy, because a good laugh opens minds and builds brands.

I've spent years inside agencies like TBWA\, Dentsu and J. Walter Thompson. I've learned from the best in the field and stood on stages with awards in my hands. I'd rather be on your list.

These days, I divide my time between copywriting and giving talks on AI. Helping companies understand what artificial intelligence can mean for the way they work.

​Selected clients

BMW

Albert Heijn

Kruidvat

Heineken

Douwe Egberts 

Nationale Nederlanden

KitKat

Pedigree

Andrelon

Adidas

Porsche

Mazda

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Awards

Cannes

Lions

2019

BEST

Radio spot

2021

ADCN

Lamp

Cannes Lions

3x Lions

ADCN

 6x ADCN Lamps, 2x Effie

RAB Radio

3x best radio commercial 

Best newspaper ad

Best ad Heineken Bertje

Very Short Very Cheap Festival

First place Pedigree Light

TikTok + Social Award 2025

Albert Heijn 

Let’s create!
Send me a message and let’s get started.​

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© 2026 by Joep Drummen 

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