About me
Copywriter & AI keynote speaker
I'm Joep Drummen, freelance copywriter and AI keynote speaker. I love coming up with scripts for commercials and have plenty of experience creating content that clicks with audiences. Comedy is my favorite tool – I believe a good laugh can open minds and build brands. In the past I've worked for advertising agencies such as TBWA\, Dentsu and JWT.
AI Masterclass & Workshop
I also speak on stage to help creative companies move forward with AI, combining inspiration with hands-on insights. To elevate my work, I rely on cutting-edge AI tools—and just the right amount of coffee.
Clients:
BMW
Albert Heijn
Loetje
Talpa
Heineken
Douwe Egberts
Nationale Nederlanden
KitKat
Pedigree
Andrelon
Porsche
Mazda


Awards
Cannes
Lions
2019
BEST
Radio spot
2021
ADCN
Lamp
2010
Cannes Lions
Proud winner of 3 Cannes Lions
Dutch creativity awards
I've won 6 ADCN Lamps and a Grande Effie
RAB Radio awards
3 times winner of best radio commercial
Best ad
Best ad voor Heineken Bertje
Winner Very Short Very Cheap Festival
First place Pedigree Light commercial