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About me

Copywriter & AI keynote speaker 

I'm Joep Drummen, freelance copywriter and AI keynote speaker. I love coming up with scripts for commercials and have plenty of experience creating content that clicks with audiences. Comedy is my favorite tool – I believe a good laugh can open minds and build brands. In the past I've worked for advertising agencies such as TBWA\, Dentsu and JWT.

Clients:

BMW

Albert Heijn

Loetje

Talpa

Heineken

Douwe Egberts 

Nationale Nederlanden

KitKat

Pedigree

Andrelon

Porsche

Mazda

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Awards

Cannes

Lions

2019

BEST

Radio spot

2021

ADCN

Lamp

Cannes Lions

Proud winner of 3 Cannes Lions

Dutch awards

 6 ADCN Lamps, a golden Effie

and a Grande Effie

RAB Radio awards

3 times winner of best radio commercial 

Best newspaper ad

Best ad voor Heineken Bertje

Winner Very Short Very Cheap Festival

First place Pedigree Light commercial

Greatest TikTok Award 2025

Albert Heijn Klinkt als weekend

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