About me
Creative Director & AI
I'm a freelance creative director with a soft spot for AI. I write scripts for commercials and (digital) content that lands. Usually with comedy, because a good laugh opens minds and builds brands.
I've spent years inside agencies like TBWA\, Dentsu and J. Walter Thompson. I've learned from the best in the field and stood on stages with awards in my hands. I'd rather be on your list.
These days, I divide my time between copywriting and giving talks on AI. Helping companies understand what artificial intelligence can mean for the way they work.
Selected clients
BMW
Albert Heijn
Kruidvat
Heineken
Douwe Egberts
Nationale Nederlanden
KitKat
Pedigree
Andrelon
Adidas
Porsche
Mazda

Awards
Cannes
Lions
2019
BEST
Radio spot
2021
ADCN
Lamp
Cannes Lions
3x Lions
ADCN
6x ADCN Lamps, 2x Effie
RAB Radio
3x best radio commercial
Best newspaper ad
Best ad Heineken Bertje
Very Short Very Cheap Festival
First place Pedigree Light
TikTok + Social Award 2025
Albert Heijn