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My resumé


2021 - Present

Freelance Creative 

For the past two years I've been working as a freelance copywriter and creative. Today I give presentations about artificial intelligence for creative people and companies. In the future I hope to collaborate with people in the AI field.


Creative Director

I worked for a short period as a Creative Director at Boomerang agency for Heineken social. 

2016 - 2020

Sr Creative TBWA\Neboko

I worked at TBWA\Neboko in Amsterdam mostly on TV/Radio commercials, rich social content and interactive websites for Albert Heijn, Heineken, McDonald's, Etos, Tempo-Team and Adidas.

2013 - 2016

Sr Copywriter J Walter Thompson and Achtung

With small dedicated teams I've been working mostly on digital and social campaigns. Activations, games, interactive websites and commercials. For Porsche, BMW, Volkswagen, ING, Eneco and Nationale Nederlanden.

2004 - 2013

Junior Copywriter TBWA\Neboko

I started my career at the heart of advertising in Amsterdam. Winning my first silver ADCN Award for Heineken (Honcho) and making my first commercials with the most talented and hilarious people in the field.

My best work (personal opinion)

Yo Oma. Commercial Douwe Egberts. Niels de Kuiper, Joep Drummen. Production CCCP/dir. Jeroen Annokkeé.
The Big Internet Museum. Dani Polak, Joep Drummen, Joeri Bakker. Production MediaMonks

Bertje. Heineken WK Viral. TBWA\. Many thanks to Sander Volleman for pushing the idea.


'Omdat het leven vol verrassingen zit'. MainPlus. Verzekeringen. 2022

Personal favorite slogan

'Never underestimate the true power of good timing.' 

Book "45 years outdoor advertising"/ Joep Drummen, Hans van Walbeek. ADCN/J.C. Decaux.

Cartoons "De Kleine Wereld". Dustin Douma, Joep Drummen.

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